Senior Analyst, Marketing Measurement & Experimentation

📋 Description

• Operationalize Marketing Mix Modeling (MMM) insights by bringing existing MMM outputs into real
• Design and run incrementality testing (e.g., geo-experiments and lift studies) to validate model
• Build and evolve Lifetime Value (LTV) models to support decisions across acquisition and retention
• Conduct causal impact deep-dives to explain performance shifts
• Lead testing initiatives across key digital channels (SEM, Paid Social, Display)
• Turn complex analysis into clear recommendations for CMOs and regional marketing leads

🎯 Requirements

• 5+ years in marketing analytics or a marketing-focused data science role
• Expert-level SQL for complex data work, plus strong Python (or R) for statistical modeling and
• Comfort with incrementality testing and deep understanding of experimental design, Bayesian
• Proven ability to work with MMM outputs and apply them in real-life marketing decision-making
• Experience with Snowflake (or similar cloud data warehouses)
• Degree in a quantitative field (e.g., Statistics, Mathematics, Economics, Computer Science) or