Senior Associate, Marketing & Growth

📋 Description

• Own lifecycle marketing strategies across audience acquisition, registration, engagement
• Develop automated, behavior-based marketing journeys that personalize the audience experience
• Build targeted nurture programs for subscribers, previous attendees, partners, members, sponsors
• Create and execute integrated marketing campaigns across email, paid social, organic social
• Manage paid acquisition campaigns across Meta, LinkedIn, and emerging channels to drive qualified
• Optimize campaign performance through targeting, testing, analysis, and continuous experimentation.

🎯 Requirements

• 3+ years of experience in growth marketing, lifecycle marketing, CRM, event marketing, or related
• Experience managing integrated campaigns across email, paid media, and owned channels.
• Strong understanding of lifecycle marketing, customer journeys, and marketing automation.
• Proven experience developing audience segmentation and personalization strategies.
• Experience managing paid social campaigns focused on acquisition and conversion growth.
• Strong analytical and project management skills with attention to detail.

🎁 Benefits

• Competitive salary range of approximately $31.25–$38.46 per hour, depending on location
• 401(k) plan with employer matching contributions.
• Comprehensive health insurance options, including PPO and high-deductible plans.
• Employer contributions to Health Savings Accounts (HSA).
• Dental and vision coverage.
• 12 weeks of paid primary caregiver leave.