Senior Associate, Product Marketing

📋 Description

• Turn product capabilities into clear customer stories; support go-to-market plans.
• Refine messaging and positioning with Product for target audiences.
• Translate product updates into internal enablement and customer materials.
• Lead go-to-market workstreams for key product areas.
• Collaborate with Sales, Enablement, and Growth for launches.
• Maintain a unified narrative across messaging and content.

🎯 Requirements

• Bachelor’s degree or equivalent in marketing, business, or related field.
• 2+ years in product marketing or related with go-to-market experience.
• Strong written and verbal communication; simplify complex concepts.
• Experience with SaaS or healthcare product orgs (preferred).
• Familiarity with positioning frameworks, competitive analysis, and segmentation.
• Experience developing sales enablement materials.
• Balance strategy with hands-on execution across multiple workstreams.

🎁 Benefits

• Comprehensive healthcare benefits for employees and families.
• Traditional or Roth 401k with company match.
• Learning and development stipend.
• Employee stock purchase plan (ESPP) with payroll deductions.