Senior B2B CRM Executive

📋 Description

• Own end-to-end execution of partner lifecycle and ad-hoc email/WhatsApp campaigns, from audience build to send and QA
• Design lifecycle programmes using performance data to iterate messaging, cadence and segmentation
• Build and maintain SQL-based audience queries, AMPscript personalisation and HTML email templates within Salesforce Marketing Cloud
• Track and report on campaign and lifecycle performance metrics, turning results into clear recommendations for the wider team
• Partner with stakeholders across Commercial, Content and Data teams to scope and prioritise campaign requests

🎯 Requirements

• Experience building and executing email campaigns in an enterprise marketing automation platform (Salesforce Marketing Cloud highly preferred)
• Proficiency writing SQL queries to build and troubleshoot audience segments
• Experience with HTML and a scripting/templating language (AMPscript, Liquid) for email personalisation
• Experience designing lifecycle or CRM marketing programmes and tracking their performance against defined metrics
• Strong written communication skills and the ability to manage multiple concurrent campaign requests

🎁 Benefits

• Make a visible impact every day
• Learn fast in an entrepreneurial environment
• Build a career, not just a role
• Deliver together in an inclusive culture