Senior Brand & Advertising Director

📋 Description

• Develop and own Acumatica's global brand strategy and ensure support for business strategy and
• Develop and steward brand architecture, including relationship between corporate brand, products
• Own corporate identity and company-wide brand standards, ensuring consistent application of visual
• Establish and maintain brand governance frameworks, processes, guidelines, and tools.
• Lead or provide strategic oversight for naming initiatives across products, solutions, programs
• Build brand awareness, consideration, preference, and differentiation among priority audiences.

🎯 Requirements

• 10+ years of progressive experience in brand marketing, advertising, media, or integrated
• Significant experience developing and leading brand and advertising strategies for a recognizable
• Proven experience owning or significantly influencing corporate brand strategy, positioning
• Experience developing and managing brand architecture and standards that scale.
• Strong strategic and creative judgment in evaluating brand positioning, advertising concepts
• Significant experience leading integrated advertising programs across multiple channels and formats.

🎁 Benefits

• Annual bonus and stock based on individual performance (for eligible roles).
• Potential sales incentives for certain roles.
• US-based employees: healthcare benefits (medical, dental, vision insurance for you and dependents).
• Employer-paid Short-Term/Long-Term Disability and Basic life coverage.
• 401(k) plan with company match.
• Flexible time off, sick and safe leave.