Senior Brand Copywriter

📋 Description

• Create compelling, strategic copy that engages homeowners, builds brand awareness, educates
• Develop a broad range of content and advertising assets across web, social media, email, video
• Apply established brand and copy style guidelines consistently while helping evolve the brand voice
• Partner with designers and other creative team members to develop integrated concepts and cohesive
• Present creative options and explain the strategic rationale behind recommendations to creative
• Own copy throughout the creative process, adapting and refining messaging from initial concepts

🎯 Requirements

• 7–10 years of professional copywriting experience in a business-to-consumer (B2C) environment
• Demonstrated experience developing copy for multiple formats, including websites, advertising
• Proven ability to collaborate closely with art directors, designers, and multidisciplinary creative
• Experience incorporating AI tools into creative workflows and critically evaluating AI-generated
• Strong writing skills and the ability to use language strategically to influence audiences and
• Excellent presentation and communication skills, including the ability to explain creative

🎁 Benefits

• Annual salary range of $110,000–$120,000, depending on experience, skills, location, and other
• Meaningful equity opportunity to participate in the organization’s growth and success.
• Medical, dental, and vision insurance coverage.
• Work-from-home stipend to support a remote working environment.
• Parental leave.
• Generous paid time off to support rest, personal commitments, and work-life balance.