Senior Brand Insights & Governance Manager

📋 Description

• Own segmentation and personas for audience segments—keeping them accurate, current, and grounded in
• Build and evolve the insight base on what moves each audience, synthesizing research, data, and
• Teach the org how to apply personas in practice—through enablement, documentation, and hands-on
• Translate persona and audience work into messaging inputs and practical tools other teams can pick
• Maintain an ongoing, consistent pulse on brand health across relevant metrics and signals
• Stay closely attuned to NPS trends and incorporate them into your learnings to inform insights and

🎯 Requirements

• 8+ years in brand strategy, audience insights, or market research, ideally in a B2B, marketplace
• Proven experience building and scaling segmentation and personas from research through org-wide
• Comfort with both qualitative and quantitative research methods, and the ability to translate
• Experience owning governance systems—brand guidelines, documentation platforms, approval
• Experience running campaign measurement and post-mortems, with comfort in marketing analytics tools
• Familiarity with AI tools (e.g., Claude) and genuine interest in building internal tools that scale

🎁 Benefits

• 401(k) match
• medical, dental and vision insurance
• life and disability insurance
• generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and
• EAP, other wellbeing resources