Senior Brand Manager

📋 Description

• Lead foundational workstreams to help roll out our new brand playbook, including defining pro
• Identify high-leverage opportunities for the brand to drive growth on the pro side of our business
• Own pro brand insights work that informs strategy — including audience deep dives, creative
• Partner with channel owners across Marketing and Communications to translate pro brand strategy
• Extend the brand’s influence beyond Marketing and Communications by building relationships with
• Lead brand support for AI-driven content, building prompts, skills, brand review systems, and other

🎯 Requirements

• 6-8+ years of brand marketing experience, with a strong focus on brand strategy, positioning, and
• Experience defining and implementing brand strategy - including brand promises, positioning
• Experience setting brand vision and roadmap, not just managing executions - comfortable operating
• Experience designing and managing brand health measurement programs (brand tracking, awareness
• Strong creative judgment, including experience writing compelling creative briefs, providing
• Experience designing and running creative experimentation programs that improve campaign