Senior Brand Manager

📋 Description

• Lead foundational workstreams to roll out our new brand north star.
• Identify high-leverage brand opportunities and translate into briefs for partners.
• Own brand insights work: audience deep dives, competitive analysis, and recommendations.
• Partner with channel owners to translate strategy into an integrated content calendar.
• Extend brand influence beyond Marketing by aligning cross-functional priorities.
• Lead brand support for AI-driven content, building prompts and review systems.
• Orchestrate brand strategy for tentpole moments like launches and events.
• Serve as a senior voice on Brand Strategy, setting standards with leadership.

🎯 Requirements

• 6-8+ years of brand marketing experience, with focus on brand strategy, positioning, and messaging.
• Experience defining and implementing brand strategy—promises, positioning, playbooks.
• Experience setting brand vision and roadmap; upstream of campaigns.
• Experience designing/managing brand health measurement programs and turning findings into action.
• Strong creative judgement; writing briefs and guiding agencies.
• Analytical rigor; synthesizing data into insights and business cases.