Senior Brand Manager, GE Holiday Lighting

📋 Description

• Own GE holiday lighting brand positioning, messaging and consumer benefits hierarchy, and
• Partner with Legal, Product, Packaging, and GE licensing stakeholders to ensure that trademarks
• Develop retailer-specific marketing plans for current and future accounts based on each retailer's
• Partner with Sales on sell-in presentations, business reviews, marketing support plans, and account
• Set and maintain product detail page and digital shelf standards across retailer websites and
• Create retail media, co-marketing, and seasonal storytelling briefs that connect account

🎯 Requirements

• 6-10 years of relevant experience, ideally grounded in consumer packaged goods brand management
• Experience managing a brand within a broader portfolio and working within established brand
• Experience supporting national retail accounts, wholesale channels, retailer websites
• Strong understanding of line reviews, item setup, packaging, point-of-sale materials, digital shelf
• Ability to write clear creative, content, packaging, retail media, and sales enablement briefs and
• Commercial judgment and the ability to connect brand strategy to retailer priorities, account

🎁 Benefits

• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may
• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team
• Up to $2,000 annual funding toward HSA accounts
• Medical, transit, dependent care FSA
• Infertility coverage offered on all medical plans
• Generous parental leave program and flexible return options