Senior Brand Manager, Neurology

📋 Description

• The Senior Brand Manager, Neurology will lead strategic direction and execution for Neurology
• Own brand strategy, market narrative and integrated execution across channels.
• Lead lifecycle planning, in-line optimization, and expansion opportunities while aligning with
• Develop multi-channel marketing plans tailored to the neurology specialist community and manage
• Collaborate with Sales, Medical Affairs, Market Access and external agencies to deliver integrated
• Define KPIs, monitor performance, and present strategic recommendations to senior leadership.

🎯 Requirements

• Master's degree in Marketing, Business Administration, Life Sciences, or related field.
• Minimum 5–7 years of pharmaceutical brand management experience; experience in hospital and open
• Strong command of segmentation, positioning, forecasting, promotional mix optimization, and brand
• Ability to translate scientific data into customer-relevant messaging; understanding of market
• Leadership presence with ability to influence across matrix organizations; digital/omnichannel

🎁 Benefits

• AbbVie is an equal opportunity employer and provides a comprehensive benefits package; US/PR