Senior Brand Manager, NordicTrack B2B

📋 Description

• Turn customer insight into commercial growth by building a real understanding of each commercial
• Define the business by establishing which segments to serve, what NordicTrack offers commercial
• Partner to the commercial P&L by bringing marketing inputs the business and Sales need to hit
• Be the marketing partner Sales counts on by giving the sales team the insight, story, assets, and
• Build the demand engine and channel support by standing up the campaign structure, lead flow, and
• Size the commercial fitness equipment market and prioritize segments, with particular depth on

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 5–7 years in brand marketing, product marketing, or go-to-market roles for physical products
• Track record translating customer and segment insight into creative strategy and customer-facing
• Experience briefing and directing creative for customer-facing web assets including landing pages
• Working command of paid media and digital marketing strategy built for lead generation
• Proven track record partnering closely with a sales organization and earning credibility with it