Senior Business Analyst

📋 Description

• Map the user journey tracking end to end: web/app events, CDP cookie and identity, email/push send
• Rank the gaps by business impact and drive them to closure with Engineering, CRM and Product. You
• Build monitoring that catches breaks before stakeholders do: data-quality checks and alerts on the
• Own the Keboola pipelines behind Marketing data: extractors, transformations and orchestrations.
• Own the tracking and attribution backlog: unknown traffic source, event attribute mapping
• Own CRM and lifecycle reporting: email/push dashboards, RFM segmentation and managed-channels views.

🎯 Requirements

• 4+ years in analytics or BI, with strong SQL (BigQuery or similar).
• Hands-on experience running an ETL/ELT platform. Keboola is ideal; dbt, Fivetran, Airflow or
• Experience with customer event data: a CDP (Bloomreach/Exponea or equivalent), app/web tracking
• A track record of solving cross-team data problems without formal authority. Bring examples of
• Clear writing: you can explain a data gap, and what it costs, to a non-technical owner.
• AI tools are part of how you work every day.