Senior Campaign Manager

📋 Description

We're looking for a Senior Campaign Manager to lead the strategy, architecture, and performance of go-to-market campaigns for your vertical at a global level. This is a senior role with global scope - you'll set the campaign direction, build the frameworks that regional teams execute against, and own accountability for the pipeline your campaigns generate. You'll think at the campaign level, not the tactic level: understanding your buyer deeply, staying ahead of market shifts, and translating that intelligence into campaigns that move the right audiences at the right moment. Partnering across Portfolio Marketing, Digital, Region Marketing/ABX, Events, Sales, and Content, you'll make sure Nearmap shows up in market with a unified, insight-driven message.

• Own end-to-end campaign strategy for your vertical, from audience insight to measurement
• Track market trends, competitor movements, and buyer priorities to sharpen strategy
• Map the buyer's journey and design campaigns for each stage
• Translate market and buyer intel into real-time pivots, not quarterly reviews
• Partner with Portfolio Marketing to define ICP, personas, and messaging
• Define the messaging hierarchy across campaigns for persona and segment