Senior Campaigns Manager - Integrated Campaigns

Added
1 day ago
Type
Full time
Salary
Salary not provided

Related skills

b2b saas pipeline management abm multi-channel marketing integrated campaigns

📋 Description

  • Concept, develop, and run integrated campaigns end to end.
  • Lead strategy and audience selection through launch, optimization, and reporting.
  • Design end-to-end campaign architecture: content engine, channels, offers, handoffs to sales.
  • Translate priorities into focused campaign plans with goals, messaging, milestones, owners, metrics.
  • Deliver multi-channel campaigns via digital, web, email, online events, direct mail, social, and field.
  • Build ABM motions for enterprise accounts and adapt campaigns for global markets.

🎯 Requirements

  • 10+ years owning integrated B2B marketing campaigns (SaaS/enterprise)
  • Strong lead-routing and handoff experience; diagnose funnel health with SDRs
  • Proven track record building campaigns for enterprise audiences (tech buyers)
  • Experience owning pipeline goals; use signals to optimize; iterate quickly
  • ABM/strategic-account programs for multithreading and expansion
  • Understanding AI market and technical buyer personas (CTOs/CIOs)
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