Senior Content Specialist

📋 Description

• Create original, on-brand content across formats: website pages, blog articles, email sequences
• Own content across its full lifecycle: brief, production, publishing, optimization, and performance
• Partner with Product Marketing, Design, Sales, and Customer Success to deliver content for product
• Optimize content based on performance data such as organic traffic, engagement, CTA conversion, and
• Keep messaging consistent across all channels and formats, and fix drift when it appears
• Use analytics tools such as GA4 and Ahrefs to understand what works, what doesn't, and why, and act

🎯 Requirements

• Proven experience creating content across multiple formats and channels, with a portfolio that
• Experience in a B2B or SaaS environment
• A solid grasp of SEO fundamentals and conversion-focused writing
• An understanding of marketing fundamentals, including funnel stages and how content serves each one
• Technical comfort with CMS platforms and publishing and collaboration tools
• Structured, integrated use of AI writing tools in your content workflow

🎁 Benefits

• Flexible working environment
• Competitive compensation and stock options
• Professional growth and learning
• Health and well-being
• Family-friendly culture
• Giving back