Senior Creative Strategist

📋 Description

• Own the paid social creative strategy for Meta ads across international markets.
• Analyze creative performance with CPA, CTR, CVR, ROAS, hook rate.
• Identify hooks, angles, formats, messages and audience insights.
• Translate insights into concepts, scripts and briefs for production teams.
• Build testing/iteration roadmaps to improve creative experiments.
• Collaborate with founders and marketing stakeholders on strategy.

🎯 Requirements

• Strong experience in DTC/e‑commerce or performance-driven business.
• In-house or brand-side experience owning creative strategy.
• Hands-on experience with Meta Ads creative optimization.
• Experience managing paid social budgets and high-volume production/testing.
• Strong direct-response/consumer psychology and data-driven approach.
• Excellent copywriting and professional English.

🎁 Benefits

• Fully remote position within Europe.
• Ownership over the creative strategy function.
• Exposure to a large Meta budget (~€1M/month).
• Direct access to founders and senior decision-makers.
• Fast feedback loops with performance data.
• Opportunity to build scalable internal creative function.