Senior Creative Strategist (Performance / Meta Ads)

📋 Description

• Analyze competitor advertising, market trends, and the performance of existing creatives.
• Develop new creative angles, hooks, narratives, and testing hypotheses for Meta campaigns.
• Write persuasive direct-response scripts from initial concept through final production brief.
• Turn creative ideas into clear briefs for video producers and motion designers.
• Guide creative production and ensure final assets match the intended concept and message.
• Monitor creative performance and translate results into the next testing cycle.

🎯 Requirements

• Currently employed at a company within the Genesis ecosystem (SKELAR, Headway, BetterMe, OBRIO
• Strong, personal, hands-on experience writing advertising scripts - not through a team you manage.
• A demonstrated track record of tenure stability: 1.5+ years per role, ideally longer, showing
• Strong experience with B2C mobile subscription products and performance marketing.
• Proven experience creating direct-response advertising for consumer audiences.
• Ability to combine creative strategy, copywriting, consumer psychology, emotion, and persuasion

🎁 Benefits

• Remote work environment (Eastern Europe preferred).
• Direct reporting to the founders (no management layer).
• Full-time B2B contract.
• Bonus structure tied to performance - target is to at least double base salary through