Senior CRM Executive

📋 Description

• Build and maintain multi-channel automated journeys using branching logic, API triggers, and
• Identify manual bottlenecks and support the implementation of AI-assisted workflows using tools
• Use Braze to identify optimisation opportunities within journeys
• Provide hands-on campaign support to the wider team in deploying campaigns
• Work collaboratively with Marketing, Product and Engineering teams to deliver agreed workstreams
• Monitor performance of campaigns and journeys using Looker to maintain reports and surface

🎯 Requirements

• Reliable operator who takes ownership of assigned campaigns and journeys from brief through
• Ability to move from a clear brief to deployment rapidly, maintaining high standards
• Natural curiosity and focus on improving processes, reducing manual tasks, and making delivery more
• Experience with Looker, Tableau, or SQL, and BQ and confidence using data to monitor performance
• Hands-on experience with Braze or similar, comfortable with Liquid logic, audience segmentation and
• Comfortable working with data models and propensity scores to support relevant segmentation and

🎁 Benefits

• Company pension contributions at 5%
• Individualised training budget for learning on the job
• Discounted holidays for you, your family and friends
• 25 days of holidays per annum plus 8 public holidays, increasing by 1 day for every second year of
• Ability to buy and sell annual leave
• Cycle to work scheme, season ticket loan and eye care vouchers