Senior CRM Lifecycle + Journeys Manager

📋 Description

• Build, launch, and own every triggered lifecycle flow for UK (July 2026), DE (October 2026), and FR
• Partner with MarTech to ship AI agents and tooling for flow build, copy, segmentation, and QA
• Partner with Data team to run triggered-flow testing roadmap with statistically sound design
• Build channel-cost decision logic across email, SMS, push, and in-app per flow per market
• Recover signal lost from fingerprinting and consent restrictions in UK/EU by pushing app and
• Stand up and run localisation pipeline with freelance copywriters for EN-UK, DE, and FR

🎯 Requirements

• 6+ years lifecycle/CRM marketing in DTC or ecommerce, including at least 3 years owning
• Hands-on with Iterable (preferred), or comparable ESP (Braze, Klaviyo, SFMC)
• Hands-on with a CDP: Segment, mParticle, Hightouch, Census, or similar
• Has built or deployed AI agents or LLM workflows in a marketing context
• SQL proficient; can self-serve in Looker, Lookr, or BigQuery
• A/B testing rigour; knows statistical significance and its limitations in lifecycle

🎁 Benefits

• Bonus and equity for eligible roles