Senior CRM Manager

📋 Description

• Build and run multi-channel campaigns (SMS, WhatsApp, push, in-app) in CleverTap against pod goals
• Track funnel performance and flag drop-off points to the pod lead you're supporting
• Run structured experiments (creative, audience, incentive, or timing) with clear hypotheses
• Turn what works into documented playbooks the next person can pick up
• Keep data quality and campaign tracking clean enough that leadership can trust the numbers
• Own Repeat Phones pod and later Digital Lending pod

🎯 Requirements

• 5+ years in growth, performance, or lifecycle marketing, ideally in fintech, telco, or e-commerce
• Judgment to make calls on where to push
• Genuine appetite for pod leadership
• Hands-on fluency in CRM platforms like CleverTap, Braze, or similar
• Energized by ambiguity
• Strong presence to build trust quickly with senior leads

🎁 Benefits

• Fully remote role within UTC -1 to UTC +3 time zones
• Work with diverse teams across UK, Europe, and Africa
• Professional development programmes and coaching partnerships
• Family-friendly policies and flexible working arrangements
• Well-being support and career growth opportunities