Senior CRM Marketing Manager

📋 Description

• Own CRM channel strategy, including audience, cadence, sequencing, and contact policies.
• Manage the integrated CRM campaign calendar and prioritise competing initiatives.
• Lead market-led, educational, and automated campaigns that drive engagement and revenue.
• Define segmentation, personalisation, and testing strategies across the customer lifecycle.
• Translate local-market priorities into effective CRM plans.
• Own campaign measurement, reporting, and optimisation.

🎯 Requirements

• Strong CRM or lifecycle marketing experience in a complex, multi-market organisation.
• Proven success delivering measurable engagement, revenue, or client-value growth.
• Expertise in segmentation, personalisation, automation, and experimentation.
• Strong analytical and campaign performance skills.
• Excellent stakeholder management and prioritisation abilities.
• Experience with CRM platforms, customer data, marketing technology, and AI-enabled campaign

🎁 Benefits

• Competitive Salary
• Work-Life Harmony
• Generous Time Off
• Employee Referral Program
• Comprehensive Health & Pension Benefits
• Workation Wonderland