Lead MarTech; own roadmap for CDP, engagement platform, analytics & data pipelines.
Configure CDP connections to data warehouse, analytics, ads, and engagement tools.
Build and maintain CDP audience definitions for acquisition, retention, and experiments.
Define tracking plans and event taxonomies for cross‑product behaviours.
Partner with Data to define CRM metrics and dashboards.

🎯 Requirements

4-7 years hands-on experience managing CDP and CRM tools in a high-growth environment.
Comfortable with a modern AI stack and leading a team of AI agents and sub-agents.
Proven track record increasing retention, engagement, and LTV with advanced tech.
Experience with Growth/Product teams on experimentation, funnel optimization, and lifecycle programs in a seasonal sporting environment.
Strong SQL skills; able to query large datasets, build audience definitions, and self-serve analysis.
Strong understanding of sporting events, sportsbook, and options-trading.

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