Lead the MarTech roadmap for CDP, analytics, experimentation, and data pipelines.
Configure and manage CDP connections across data warehouse, analytics, and engagement tools.
Build audience definitions and segments in the CDP for acquisition, retention, and experimentation.
Define tracking plans and event taxonomies capturing key customer behaviours.
Write API requirements and payload specs for MarTech integrations.
Collaborate with Growth, Product, and Engineering to define lifecycle strategies.

🎯 Requirements

4-7 years of CDP/CRM tools experience in high-growth environments.
Comfortable with a modern AI stack; lead AI agents to support workflows.
Proven track record boosting retention, engagement, and LTV with advanced tech.
Experience with growth/product teams on experimentation and lifecycle programs.
Strong SQL skills; query large datasets and define audiences.
Knowledge of sporting events, sportsbook, or options-trading.

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