Lead MarTech roadmap for CDP, engagement, analytics, experiments, data pipelines.
Configure and manage CDP connections, ensuring data quality.
Analyse customer behaviour to identify segments, triggers, and upsell.
Create retention dashboards using LLMs and MCP extensions.
Build and maintain audience definitions for acquisition and retention.
Define tracking plans and event taxonomies across products.

🎯 Requirements

4-7 years hands-on CDP/CRM in high-growth environments.
Comfortable with modern AI stack; orchestrate AI agents.
Proven retention, engagement, and LTV improvements with tech.
Experience with growth/product teams on experiments and lifecycle programs (seasonal sports).
Strong SQL; query large datasets, build audience definitions.
Understanding of sporting events, sportsbook or options trading.

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