Lead the MarTech function and roadmap for CDP, analytics, experiments, and data pipelines.
Configure and manage CDP connections, ensuring data quality and reliability.
Analyze customer behavior to identify segments, triggers, and upsell opportunities.
Create retention dashboards and discovery with LLMs and MCP extensions.
Build and maintain audience definitions and segments in the CDP.
Define tracking plans and event taxonomies across products.

🎯 Requirements

4-7 years of hands-on CDP/CRM tooling experience in a high-growth setting.
Comfortable with a modern AI stack; orchestrate AI agents to support workflows.
Proven track record of improving retention, engagement, and LTV with advanced tech.
Experience with growth and product teams on experimentation and funnel optimization.
Strong SQL skills to query large datasets, build audiences, and self-serve analysis.
Strong understanding of sporting events, sportsbook or options-trading.

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