Senior Customer Lifecycle Marketing Manager

📋 Description

• Develop and execute integrated campaigns that drive product adoption, expansion, and customer
• Lead campaigns focused on DBAI adoption, developing audience strategies, messaging, offers, and
• Build and execute land-and-expand campaigns to grow within enterprise customers.
• Partner with Sales and Customer Experience to develop account-based expansion plays.
• Partner with Product Marketing on product launches and translate them into customer-facing
• Build campaigns across channels including email, in-product, events, webinars, and content.

🎯 Requirements

• 7-10 years of experience in lifecycle marketing, customer marketing, integrated campaigns, or CRM
• Demonstrated experience building integrated campaigns tied to measurable outcomes.
• Experience with account-based or expansion campaigns in enterprise accounts.
• Strong understanding of B2B SaaS customer journey.
• Excellent editorial judgment and understanding of brand voice and tone.
• Strong cross-functional leadership skills.

🎁 Benefits

• Options for up to 100% paid Medical, Dental, and Vision premiums for you and your family
• $1,000 personal development stipend
• Flexible PTO policy
• No internal meeting Fridays
• Modern Health mental wellness platform
• Headspace