Senior Data Analyst - AI & Marketing Performance (m/f/d)

📋 Description

• Analyze performance data to model elasticity curves, marginal ROI, and optimal bidding thresholds
• Design and run experiments on bidding strategies and keyword intent tiers via Google Ads API
• Use SQL and BI tools to surface inefficiencies and monitor competitive dynamics
• Build and maintain Python pipelines for data ingestion and bid adjustments
• Develop dashboards for spend efficiency and market elasticity insights
• Act as analytical bridge between SEA, Pricing, and Data Science, mentoring team members

🎯 Requirements

• Experience in analytics, data science, or quantitative marketing in tech, e-commerce, or mobility
• Proficiency in SQL and BI tools such as Tableau, Power BI, or Looker
• Proficiency in Python for data manipulation and automation
• Understanding of digital auction mechanics, Smart Bidding, and value-based bidding
• Familiarity with LTV/CAC thinking, incrementality testing, attribution modeling
• Experience with Google Ads API or SA360 API

🎁 Benefits

• 28 vacation days, birthday off, volunteer day, private health insurance for family
• Hybrid working model with 2 office days per week
• Access to AI tools like Claude and SIXTgpt
• Yearly Coverflex allowance and daily meal allowance
• Exclusive SIXT service discounts for family and friends