Senior Data Analyst, Growth Marketing

📋 Description

• Own marketing attribution modeling and measurement frameworks across growth channels (search
• Design, execute, and analyze incrementality tests (A/B tests) to measure causal impact
• Build and maintain daily, weekly, and monthly performance dashboards for the growth marketing team
• Automate insights generation and increase speed of decision making
• Partner with marketing leadership to translate data into actionable channel and budget
• Apply statistical and predictive modeling techniques to optimize marketing performance; experience

🎯 Requirements

• Bachelor's degree in a quantitative discipline (e.g. Economics, Mathematics, Statistics
• 5+ years relevant experience in data analytics or data science, preferably with a focus on growth
• Hands-on experience building marketing attribution models and designing incrementality tests
• Proven track record of independently scoping and delivering complex analyses with measurable
• Strong proficiency in SQL; proficiency in Python for data manipulation, modeling and analysis
• Familiarity with major media platforms and their measurement ecosystems (e.g. Meta, Google, TikTok)

🎁 Benefits

• Bonus and equity may also be provided for eligible roles.