Senior Data Analyst - Marketing

📋 Description

• Own end-to-end marketing measurement across experimentation, MMM, and attribution for paid and PLG
• Establish and evolve the attribution framework to inform decisions
• Translate measurement outputs into clear recommendations on where to invest to hit pipeline
• Serve as the subject matter expert for marketing measurement, teaching stakeholders about causality
• Design and run always-on incrementality tests (user-level and geo-level) to quantify channel impact
• Partner with channel owners to build and prioritize an experimentation roadmap and embedding it

🎯 Requirements

• 6+ years in marketing analytics, data science, or related role with a focus on performance
• Deep understanding of marketing attribution, incrementality testing, and media mix modeling
• Advanced SQL and proficiency in Python or R for analysis and modeling
• Hands-on experience designing, running, and interpreting experiments across digital channels
• Experience with MMM or advanced attribution models in a consumption/BaaS environment
• Strong business acumen with fluency in growth metrics (CAC, LTV, payback, conversion rates)

🎁 Benefits

• Fully Remote (global hiring, WeWork/co-working allowance)
• ESOP (equity ownership)
• Tech Allowance (setup your ideal work environment)
• Health Benefits (100% employee, 80% dependents)
• Annual Off-Sites (once a year in a new city)
• Flexible Work (asynchronous, manage your own time)