Senior Data Scientist, Growth Data

📋 Description

• Build data products and algorithms that optimize marketing performance—including budget allocation
• Design and implement measurement strategies for marketing initiatives, including attribution
• Drive marketing strategy through data insights, A/B testing, and causal inference methodologies to
• Develop and maintain analytics pipelines and data infrastructure, working collaboratively with data
• Conduct exploratory analysis to identify growth opportunities, understand customer behaviour, and
• Provide business-as-usual analytics support including reporting, dashboards, and ad-hoc analysis

🎯 Requirements

• Understanding of digital marketing mechanics including attribution, ad platforms, tracking, and
• Experience working with lifecycle data, understands various of ways of reaching out to new/existing
• Strong technical skills in Python and SQL with experience building production-quality code
• Proven track record in algorithm development, optimization problems, or building data-driven
• Strong foundation in causal inference, A/B testing, and experimental design
• Excellent communication skills and ability to translate complex technical concepts for

🎁 Benefits

• Top-tier health benefits and life insurance
• Long-term group savings with employer match, through Wealthsimple for Business
• 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year*
• 90 days away: work outside Canada for up to 90 days per year*
• Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS
• We are a hybrid team with over 1,500 employees across North America. The people are one of the best