Senior Data Scientist – Intelligent Media Targeting

📋 Description

• Design and develop customer segmentation models (K-Means, GMM, DBSCAN)
• Build and deploy Marketing Mix Models (MMM) to measure marketing effectiveness
• Engineer RFM and behavioral features (spend trajectory, recency)
• Develop statistical and ML models for targeting, campaign optimization, and measurement
• Perform causal inference and A/B testing to measure incremental impact
• Apply SHAP to generate actionable business insights

🎯 Requirements

• Bachelor's or Master's in CS, Stats, Math, or related field
• 5–8 years in Data Science, Customer/Marketing Analytics
• Lead/Manager: 8–12 years with team leadership
• Strong Python for production analytics
• Proficient with pandas, NumPy, scikit-learn
• Strong SQL with joins, aggregations, window funcs
• Statistics: regression, hypothesis testing, validation
• Production-grade ML solutions experience
• Segmentation & marketing analytics experience
• MMM, Marketing Effectiveness, MTA experience
• Causal inference and A/B testing
• Explainable AI: SHAP, LIME, or similar
• Generative AI/LLMs experience

🎁 Benefits

• Dynamic Career Growth
• Idea Tanks
• Growth Chats
• Snack Zone
• Recognition & Rewards
• Certifications in AI/DS/Cloud