Senior Data Scientist – Intelligent Media Targeting

📋 Description

• Design and deploy analytics for intelligent media targeting and marketing measurement.
• Build customer segmentation models using clustering (K-Means, GMM, DBSCAN).
• Develop Marketing Mix Models to measure effectiveness and optimize spend.
• Engineer features (RFM, spend trajectory, recency) and ML workflows.
• Perform causal inference, A/B testing, and explainability with SHAP.
• Collaborate with stakeholders and data engineers to productionize solutions.

🎯 Requirements

• Python production-ready analytics and ML development.
• Pandas, NumPy, scikit-learn proficiency.
• Advanced SQL for large-scale data analysis.
• Statistics expertise: regression, hypothesis testing, model validation.
• Marketing analytics experience: MMM, MTA, segmentation.
• Causal inference, experiments, or A/B testing experience.

🎁 Benefits

• Competitive salary and career growth opportunities.
• Idea Tanks for innovation and collaboration.
• Growth Chats and Snack Zone for learning and energy.
• Company-sponsored certifications in AI, Data Science, Cloud.