Senior Data Scientist – Intelligent Media Targeting

📋 Description

• Design and deploy marketing analytics for media targeting
• Build segmentation models (K-Means, GMM, DBSCAN)
• Develop Marketing Mix Modeling (MMM) and media effectiveness models
• Conduct causal inference and A/B testing to measure impact
• Apply SHAP explainability and convey insights to leadership
• Create reusable Python analytics frameworks and scalable ML workflows

🎯 Requirements

• Strong Python for production-grade analytics and ML
• Pandas, NumPy, scikit-learn expertise
• SQL skills: joins, aggregations, windows
• Statistics: regression, tests, distributions, validation
• Experience with MMM and marketing effectiveness modeling
• Clustering-based segmentation: K-Means, GMM, DBSCAN

🎁 Benefits

• Competitive salary aligned with experience
• Dynamic career growth with mentorship
• Idea Tanks for innovation and collaboration
• Growth Chats to develop your skills
• Snack Zone and amenities to stay energized
• Certifications in AI, Data Science, Cloud