Senior Data Scientist – Marketing Mix Optimization (MMO Enhancements)

📋 Description

• Design, develop, and enhance MMO solutions for budget allocation.
• Build models to quantify marketing effectiveness and optimize media investments.
• Develop optimization frameworks to allocate budgets across channels under constraints.
• Analyze historical marketing and sales data to identify opportunities.
• Create scenario planning and what-if simulations to evaluate strategies.
• Collaborate with stakeholders to translate analytics into actionable recommendations.

🎯 Requirements

• Bachelor's or Master's in quantitative field (stats/math/CS/econ/OR/engineering).
• 4+ years hands-on data science, marketing analytics, or MMO.
• Strong Python programming.
• Strong SQL for data extraction and analysis.
• Expertise in regression modeling and applied statistics.
• Experience with large marketing datasets and optimization models.

🎁 Benefits

• Dynamic career growth and mentorship.
• Idea Tanks for innovation and collaboration.
• Growth Chats to learn from peers.
• Certifications covered to support your growth.