Senior Data Scientist – Marketing Mix Optimization (MMO Enhancements)

📋 Description

• Design and enhance MMO solutions for marketing budget allocation.
• Build models to quantify marketing effectiveness and optimize media investments.
• Develop optimization frameworks under business constraints across channels.
• Analyze historical marketing data to identify optimization opportunities.
• Create scenario planning and what-if simulations for strategies.
• Translate findings into actionable recommendations; mentor teammates.

🎯 Requirements

• Bachelor's or Master's in a quantitative field.
• 4+ years in Data Science/Marketing Analytics/MMO.
• Strong Python and SQL proficiency.
• Experience with Pandas, NumPy, scikit-learn.
• Experience with large marketing datasets and optimization models.
• Strong communication and stakeholder management skills.

🎁 Benefits

• Growth opportunities and mentorship.
• Idea Tanks to pitch and collaborate on ideas.
• Growth Chats for skill development.
• Snack Zone and a collaborative culture.
• Recognition and rewards program.
• Certifications support to upskill.