Senior Demand Generation Manager

📋 Description

• Own demand generation performance from lead through qualified demo, pipeline, and revenue, with a
• Own the acquisition portfolio across paid search, SEO, paid social, AI search visibility, and
• Lead our specialized agency partners by setting priorities, providing strategic direction and
• Identify new opportunities to grow demand while continuously improving CPL, CPA/CAC, lead quality
• Know the numbers and tell the story behind them: what happened, why it happened, what we learned
• Own conversion optimization across the demand funnel, identifying and testing opportunities to turn

🎯 Requirements

• 5+ years of B2B SaaS marketing experience, including 3+ years directly owning demand generation
• A demonstrated track record of increasing qualified demand efficiently and driving measurable
• Deep enough expertise across paid search, SEO, paid social, and digital acquisition to evaluate
• Experience leading external performance marketing and SEO agencies and holding sophisticated
• Strong command of B2B SaaS funnel economics and metrics including CPL, CPA/CAC, conversion rates
• Demonstrated experience with conversion rate optimization, landing page testing, and structured

🎁 Benefits

• Hybrid work schedule (Monday through Wednesday in San Diego office, remote Thursday and Friday)
• Pay range of $130,000 - $155,000 USD