Senior Demand Generation Manager

📋 Description

• Develop and execute comprehensive demand generation plans aligned with business unit objectives
• Create distinctive campaign concepts, compelling messaging, and engaging content that
• Design programs that move prospects toward purchase decisions through assessments, ROI tools
• Integrate AI and automation into research, audience segmentation, personalization, campaign
• Plan and coordinate campaigns across paid search, LinkedIn advertising, programmatic advertising
• Translate product roadmaps, positioning, customer success stories, and market insights into

🎯 Requirements

• At least 5 years of experience in B2B demand generation, with a demonstrated ability to move buyers
• A strong creative mindset, excellent storytelling abilities, a refined visual sensibility, and a
• A practical, AI-first approach to marketing, with examples of using AI tools to increase
• Hands-on experience with paid and organic marketing, SEO, AEO, third-party acquisition channels
• Background in marketing managed services, cloud solutions, IT infrastructure, or comparable B2B
• Strong working knowledge of HubSpot, Salesforce, Google Ads, and LinkedIn Campaign Manager

🎁 Benefits

• Fully remote position based in Canada, offering flexibility in where you work.
• Opportunity to shape demand generation strategy and directly influence pipeline development
• Scope to develop distinctive campaigns, experiment with new channels, and bring innovative
• Opportunity to leverage modern AI tools and automation to transform marketing workflows and improve
• Work closely with Product Management, Sales, and strategic technology partners on initiatives with
• Exposure to emerging marketing technologies, evolving search strategies, and opportunities to