Senior Demand Generation Manager - Workleap Agent

📋 Description

• Own and execute the demand generation strategy, focusing on increasing qualified pipeline and
• Analyze the full marketing funnel to identify acquisition sources, conversion gaps, and
• Manage paid media campaigns and external agency partnerships, allocating budgets, defining testing
• Develop and test outbound marketing initiatives alongside inbound programs to diversify acquisition
• Lead SEO initiatives in collaboration with specialist partners, improving organic visibility across
• Optimize website performance and conversion rates by defining objectives for key pages, improving

🎯 Requirements

• 5+ years of experience in demand generation, growth marketing, or performance marketing within a
• Proven experience managing substantial paid acquisition budgets, ideally $50,000 or more per month.
• Demonstrated success growing inbound pipeline and experimenting with outbound acquisition
• Strong understanding of paid media, campaign optimization, SEO, conversion rate optimization, and
• Experience managing external marketing agencies, including defining briefs, challenging
• Ability to independently create compelling marketing copy, advertisements, and landing pages, with

🎁 Benefits

• Competitive base salary ranging from CAD 105,000 to CAD 140,000, depending on location, experience
• On-target earnings (OTE) ranging from CAD 115,000 to CAD 155,000.
• Long-Term Incentive Plan (LTIP), offering the opportunity to participate in the company's long-term
• Retirement savings support through an RRSP program.
• Family health insurance coverage.
• Access to telemedicine services.