Senior Device Sales Marketing Manager

📋 Description

• Lead marketing strategy to drive device sell-through across retail, e-tail, and DTC.
• Partner with Roku's Retail Sales & Strategy to align programs with channel goals.
• Develop in-store merchandising, signage, and messaging to maximize sales.
• Lead e-tail marketing across key retailers (Amazon, Walmart, Target, Best Buy).
• Run A/B tests on product listings, promotions, and creative content to boost conversions.
• Drive Roku.com sales with compelling value propositions and offers for direct purchases.

🎯 Requirements

• 10+ years of marketing experience with emphasis on sales, shopper, and channel marketing.
• Deep expertise in retail marketing: planograms, in-store displays, and retailer partnerships.
• Data-driven with strong analytics and ROI focus; experienced in test-and-learn.
• Experience with e-tail optimization and A/B testing on major online retailers.
• Direct-to-consumer marketing experience: promotions, offer design, conversion optimization.
• Cross-functional leadership; ability to influence VP/C-suite with data-driven rationale.

🎁 Benefits

• Health, dental, vision, life, and disability insurance.
• Parental leave and wellness/mental health resources.
• Retirement options (401(k)/pension) and commuter benefits.
• Generous paid time off and flexible remote options.