Senior Device Sales Marketing Manager

📋 Description

• Own holistic marketing strategy for major retail moments across channels
• Partner with Retail Sales & Strategy to align programs with goals
• Develop in-store merchandising, fixtures, displays, and messaging to attract customers
• Lead e-tail strategy across Amazon, Walmart, Target, Best Buy
• Spearhead A/B tests on product listings, promos, and placements
• Guide retailer co-op and MDF budgets with ROI tracking
• Drive Roku.com marketing with unique value props and offers
• Design a continuous test-and-learn program across creative and channels
• Collaborate cross-functionally with Product, Creative, Finance, and Sales

🎯 Requirements

• 10+ years in marketing with sales/shopper/channel focus
• Deep retail marketing expertise: planograms, displays, messaging
• Proven e-tail success with Amazon and major retailers; A/B testing
• DTC marketing experience: promotions, offers, CRO
• Budget management with ROI accountability and KPI tracking
• Strong analytics to design experiments and translate data into action

🎁 Benefits

• Health, dental, vision, life, and disability insurance
• Equity awards and retirement options
• Parental leave and wellness benefits
• Paid time off and flexible PTO policy