Senior Digital and Web Marketing Manager

📋 Description

• Own the corporate website management and prioritize web builds and projects across business units
• Execute day-to-day website operations: publishing new content, building landing pages, and making
• Research, evaluate, and deploy new web tools to improve site conversion, including chatbots
• Define and execute Guild's SEO and AEO strategy, from technical site health to content optimization
• Manage vendor and agency relationships for web development
• Manage paid digital advertising campaigns across LinkedIn, Google, and Bing

🎯 Requirements

• 3–5+ years of digital marketing experience with hands-on work in web management and paid media
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads
• Comfortable making front-end edits in HTML/CSS, implementing scripts and pixels via tag manager
• Experience with CMS platforms (ideally headless CMS) and web content management workflows
• Solid analytical skills: able to build reports, interpret data, and make optimization decisions
• Strong project management skills and high attention to detail

🎁 Benefits

• Access to low-cost, high-quality health care options through Collective Health and Kaiser
• Access to a 401k to help save for the future
• Vacation policy to rest and recharge
• 8 days of fully-paid sick leave
• Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20
• Well-rounded wellness benefits including free and low cost mental health resources and financial