Senior Digital Marketing Analyst

📋 Description

• Own and optimize digital experiences across key web platforms, ensuring content clarity, intuitive
• Lead digital experience enhancement initiatives by planning, executing, measuring, and continuously
• Analyze customer behavior and digital performance data to identify friction points, conversion
• Drive search optimization strategies across internal search platforms and external SEO/GEO channels
• Conduct keyword research, search performance analysis, and content optimization initiatives to
• Collaborate with search, product data, and content teams to enhance taxonomy, metadata quality, and

🎯 Requirements

• Bachelor’s degree or higher in Digital Marketing, Marketing, Business, Communications, or a related
• 8+ years of experience in digital marketing, digital experience management, or related roles
• Strong hands-on experience managing website content and digital platforms, with CMS experience such
• Proficiency with analytics tools including Adobe Analytics, Google Analytics, or similar platforms.
• Experience with SEO/SEM tools such as SEMrush, Google Ads, and Search Console.
• Knowledge of UX research methodologies, customer journey mapping, and digital experience

🎁 Benefits

• Competitive base salary ranging from $116,000 to $174,000, depending on experience, qualifications
• Performance-based incentive opportunities as part of total compensation.
• Comprehensive healthcare benefits, including medical coverage.
• 401(k) retirement plan.
• Disability and life insurance coverage.
• Employee stock purchase plan.