Senior Digital Marketing Channel Manager, SEO & AEO

📋 Description

• Own Headway's SEO and AEO strategy and roadmap for patient acquisition, from opportunity sizing to
• Make Headway the brand AI assistants (ChatGPT, Gemini, Perplexity, Google AI Overviews) recommend
• Build and scale long-tail and programmatic content that ranks, converts, and is clinically accurate
• Lead link building, digital PR, and partnerships to grow Headway's authority and third-party
• Partner with the Growth PM and engineering on technical priorities: site architecture, internal
• Design and run AI workflows and agents for research, content production, outreach, and monitoring

🎯 Requirements

• 8+ years of SEO experience with a record of growing organic acquisition, and recent, hands-on wins
• You can explain how AEO differs from SEO and already have ideas for how to win AI search in a
• You want to be a hands-on IC and channel owner, and you'd rather build with AI than build a large
• You're AI-native: you've built AI processes or agents (on your own or with help) and can show the
• You're a growth hacker at heart who also nails the fundamentals, especially link building and
• You're technical enough to diagnose site issues and set strategy with product and engineering, even

🎁 Benefits

• Medical, dental, vision
• HSA/FSA
• 401(k) including match for 2027
• Carrot Fertility reimbursement
• Paid parental, medical and caregiver leave