Senior Digital Marketing Specialist

📋 Description

• Paid Digital Strategy: Includes Paid Search, including Google's AI-driven formats (PMax, AI Max)
• Campaign Management: While hands-on execution is managed by our agency, this role will be expected
• Test & Learn: Own a dedicated experimentation budget to pilot new channels, tactics, and
• Data Analysis & Insights: Own how we measure paid performance, using incrementality testing
• Team Collaboration & Leadership: Work closely with internal teams including marketing
• Client & Partner Relationships: Develop and maintain strong relationships with external

🎯 Requirements

• 7+ years experience in paid digital campaign management, with hands-on experience using Google Ads
• Experience in managing $5 million+ in annual paid budgets.
• Strong knowledge of the digital advertising ecosystem, focused on the US and Canadian Healthcare
• A sharp eye for performance copy, with experience writing and testing ad messaging that drives
• Advanced proficiency in Google Sheets and Slides to be able to turn complex performance data into a
• Exceptional analytical skills with the ability to work with large data sets and derive actionable

🎁 Benefits

• Flexible PTO & competitive pay
• RRSP/401k match
• Premium benefits package – Customizable coverage, paramedical services, and HSA
• Fullscript discounts – Save on high-quality wellness products
• Continuous learning opportunities – Training budgets and company-wide initiatives
• Hybrid & remote work flexibility