Senior Digital Marketing Specialist

📋 Description

• Manage and optimize Google Ads and Microsoft Ads campaigns, including budgets against cost-per-lead
• Test and refine ad copy, landing pages, bidding strategies, audiences, targeting, and other
• Develop and execute technical, on-page, content, and off-page SEO initiatives.
• Conduct keyword research and identify opportunities across paid and organic search.
• Maintain accurate conversion tracking, lead attribution, campaign reporting, and performance
• Monitor enquiries, conversion rates, ROAS, organic traffic, lead quality, and other key marketing

🎯 Requirements

• 5+ years of relevant digital marketing experience.
• Hands-on experience managing Google Ads campaigns with measurable ROI.
• Practical experience managing Microsoft Ads campaigns.
• Strong experience across technical, on-page, and content SEO.
• Working knowledge of Meta Ads Manager.
• Experience with GA4, Google Tag Manager, and Google Search Console.

🎁 Benefits

• Permanent work-from-home setup.
• Company-provided equipment.
• Secondary Wi-Fi modem.
• 21 annual leave credits, available from Day 1.
• 100% conversion of unused leave credits.
• HMO coverage from Day 1.