Senior Digital Product Marketing Specialist

📋 Description

• Own end-to-end email marketing and lifecycle programs, including nurture flows, product
• Build and optimize automated nurture journeys, audience segmentation strategies, and scoring models
• Monitor email program health, including deliverability, list hygiene, unsubscribe rates, and
• Plan and execute digital marketing campaigns across the customer lifecycle, from acquisition and
• Develop audience-specific content for customer segments such as quality control and assurance
• Create compelling content for email campaigns, newsletters, landing pages, social media, and other

🎯 Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 4+ years of experience in digital marketing, product marketing, or email marketing, preferably in a
• Hands-on experience owning lifecycle email programs from planning through execution and
• Proficiency with marketing automation platforms such as Marketo, including segmentation, dynamic
• Strong understanding of B2B funnel metrics, attribution models, and CRM/marketing automation
• Demonstrated experience marketing subscription or renewable products, including retention, renewal

🎁 Benefits

• Base salary range of $86,860–$110,026 annually.
• Target annual bonus, with the percentage varying based on the level of the role.
• Company-paid time off.
• Comprehensive healthcare options.
• Retirement savings benefits.
• Benefits designed to support employees' personal and financial well-being.