Senior Direct IO Manager

📋 Description

• Lead end-to-end strategy, planning, and activation across direct digital partnerships, including
• Drive digital-first sponsorships, tentpoles, custom content integrations, and 360 activations
• Identify and bring forward non-standard digital opportunities, including custom content, creator
• Champion advanced measurement adoption and propose new publisher, data, and measurement solutions
• Build deep understanding of client business goals, audiences, and KPIs, and ensure Direct IO
• Lead the full RFP process from brief development through vendor evaluation, negotiation, and final

🎯 Requirements

• 3+ years of media planning & buying experience with strong emphasis on premium digital
• Proven ability to build and execute large-scale publisher-direct programs including brief
• Strong understanding of digital media channels across display, video, social, and branded content
• Familiarity with programmatic and how direct and programmatic strategies intersect for a unified
• Experience overseeing or supporting traditional media (Linear TV, Radio, OOH) is a meaningful plus
• Demonstrated ability to lead multiple projects simultaneously and deliver high-quality work in

🎁 Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching