Senior Direct Marketing Manager II

📋 Description

• Own the strategy, execution, and measurement of direct and offline marketing programs
• Develop channel strategies across Connected TV, Performance Audio, Out-of-Home, and Direct
• Scale audio marketing initiatives including programmatic audio, podcast partnerships, streaming
• Design incrementality testing strategies: geo holdouts, matched market experiments, halo studies
• Collaborate with creative teams to craft channel-specific briefs and campaigns with measurable
• Manage relationships with media partners, agencies, and vendors for optimization

🎯 Requirements

• 8+ years in performance marketing, brand marketing, or direct marketing with offline channels (CTV
• Experience building and scaling marketing programs in high-growth B2B SaaS/tech
• Expertise in incrementality, geo testing, matched market experiments, halo analysis, brand lift
• Experience managing programmatic Connected TV and audio buying
• Familiarity with direct mail, gifting platforms, and demand-gen integration
• Strong analytical mindset: define KPIs, create measurement plans, present insights

🎁 Benefits

• Competitive total cash compensation: $163,000–$230,000 USD
• Higher compensation in select locations up to $188,000–$230,000 USD
• Equity opportunities and company bonus programs
• Remote work flexibility for employees based in the United States
• Medical, dental, and vision benefits
• 401(k) retirement plan, FSA/HSA options