Senior Direct Marketing Manager II

📋 Description

• Own strategy and execution for CTV, audio, OOH, and Direct Mail campaigns.
• Build and scale Apollo's audio program: programmatic audio, podcast sponsorships, partnerships.
• Design incrementality testing: geo holds, halo studies, matched market tests.
• Collaborate with Creative on briefs and production; ensure channel specific, performance oriented creative.
• Manage media buying relationships and agency partnerships across channels.
• Partner with Analytics and Data Science to build measurement for offline and upper funnel channels.

🎯 Requirements

• 8+ years in performance or brand marketing across direct/offline channels (CTV, audio, OOH) in B2B SaaS.
• Expert in incrementality measurement, geo holds, halo studies, and brand lift.
• Strong creative partnership with ability to write briefs and give sharp feedback.
• Experience with programmatic CTV and audio buying platforms.
• Familiarity with direct mail and gifting platforms and integrating them into demand programs.
• Highly analytical with a performance marketing mindset; comfortable defining KPIs and measurement plans.

🎁 Benefits

• Equity
• 401(k) plan
• At least 10 paid holidays per year, flex PTO, and parental leave
• Global travel coverage
• Life/AD&D/STD/LTD insurance
• FSA/HSA and medical, dental, and vision benefits